Project Overview
Goresbridge Saddlery is an e-commerce platform developed for an equestrian retail business, designed to create a seamless and engaging online shopping experience. Starting from initial concepts in Figma, I designed the complete user experience and transformed it into a fully functional WordPress website powered by WooCommerce. The project focused on balancing usability, visual consistency, and business functionality while creating an intuitive shopping journey for customers browsing a wide product range.
My Role
• UX/UI Design
• Wireframing
• Visual Design
• WordPress Development
• WooCommerce Integration
• Front-End Implementation
Design & Development Process
The Goresbridge Saddlery project began with researching the brand, users, and shopping behaviors to understand customer needs and define key goals for the e-commerce experience. I designed the user journey and interface in Figma, creating wireframes and layouts focused on clear navigation, product discoverability, and a seamless shopping flow. After finalizing the design direction, I developed the website in WordPress using WooCommerce, transforming the concepts into a fully functional and responsive online store. To improve user engagement and enhance the shopping experience, I implemented features such as Buy the Look for product recommendations and Wishlist functionality for saving products, resulting in an intuitive and user-focused e-commerce platform from concept to launch.
